Jones Key

Identity

Jones Key Snorkeling and Diving is a seller and manufacturer of premium dive equipment. The Jones Key logomark comes from the ocean cormorant, a diving bird, which represents both the preparedness and the foreignness of divers in the water. The Jones Key motto is “limitless exploration.”

Logo:

The Jones Key logo is the diving cormorant trapping an air bubble in the negative space between its wings. Despite being limited in the water, the cormorant is skillful and prepared to plunge beneath the surface.

Mathematical Measure:

Minimum Size:

Inverse & Alternate:

Typography:

Palette:

Pantone 62-4C
0-59-42-0
f4867e

Pantone 117-7 C
85-52-45-17
2c6173

Product Catalogue:

Product Packaging:

Stationery System:

Brian Blackwell

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Graphic Design

1.850.776.6056
design.brianb@gmail.com